Strategic Marketing & Corporate Communications Consultant
- Marketing and Advertising
Mark Gordon's Overview
- Managing Director at Indigo Strategic Marketing
- Lender at Asian Civilisations Museum Singapore
- Director Marketing & Corporate Communications at Infocomm Development Authority of Singapore
- Vice President - Group Director, Public Affairs & Communications Asia, Global Consumer Bank at Citibank
- Vice President, Public Affairs & Marketing Communications (Japan/Pacific/Asia/Australia) at American Express
- State University of New York at Albany
- University of Michigan
Mark Gordon's Summary
Senior-level international marketing and corporate communications consultant with highly-regarded strategic planning and product positioning skills. Award-winning ‘hands-on’ experience in corporate brand development, marketing communications, advertising, public relations, investor relations, employee relations, government relations, and corporate philanthropy. Demonstrated management expertise in organizations such as The Infocomm Development Authority of Singapore, American Express and Citibank. Award-winning agency/consulting experience with companies such as AIG/AIU (now Chartis), Starhub, Singapore Exchange, Prudential, TBWA, KPMG, Standard Chartered Bank and Burson-Marsteller. Uniquely experienced in recruiting, training and managing multi-cultural and multinational teams. Extensive experience in East, Southeast and South Asia; North America; Europe; Australia; Central and South America; and Africa.
Corporate brand development, marketing communications, advertising, public relations, employee relations, government relations, and corporate philanthropy.
Mark Gordon's Experience
Indigo Strategic Marketing
September 2003 – Present (9 years 10 months)
Provide a spectrum of strategic and creative marketing and corporate communications consulting services to clients such as: AIG/Chartis, DHL, Singapore Exchange (SGX), Prudential, Standard Chartered Bank, Pfizer Pharmaceuticals, TBWA, McDonald’s, StarHub, KPMG and PT HM Sampoerna.
Director Marketing & Corporate Communications
Government Agency; 1001-5000 employees; Information Technology and Services industry
December 1999 – April 2003 (3 years 5 months)
Inaugural communications executive for this new Singapore Government agency (December 1999). Responsible for shaping Singapore's high-tech ‘brand’ image and 'brand' perceptions in markets throughout North America, Europe and Asia. Responsible for advertising, public relations, marketing communications, employee communications, CRM, community relations and philanthropy. Assembled and trained a team of 25 communications specialists and support personnel.
Vice President - Group Director, Public Affairs & Communications Asia, Global Consumer Bank
Public Company; 10,001+ employees; C; Financial Services industry
January 1999 – January 2000 (1 year 1 month)
Supervised and coordinated the public affairs and government relations activities in 11 Asian markets, including Japan, Korea, Hong Kong, Taiwan, Philippines, Thailand, Singapore, Malaysia and Australia; also the region's IPB off-shore banking operation. Responsible for defining and developing the function at a regional level, for creating and implementing a unified regional public affairs, government relations and media relations strategy for the Bank and its products (i.e. credit cards, CitiGold Banking, Mortgages, etc.). Steward of the Citibank brand in Asia. Responsible for employee communications, events and promotional sponsorships, Citigroup Foundation activities, industry relations and government relations. Member of regional executive team, report to the Region Executive.
Vice President, Public Affairs & Marketing Communications (Japan/Pacific/Asia/Australia)
Public Company; 10,001+ employees; AXP; Financial Services industry
July 1993 – July 1996 (3 years 1 month)
Assembled, trained and managed a network of more than 20 direct and 10 dotted-line reports in a 15-market region. Responsible for the creation and implementation of a unified regional public affairs and media relations strategy for the Company and its products (i.e. consumer and Corporate Card, Travel Management Services, Travelers Cheques, Consumer Financial Services, etc.). Steward of the American Express brand in Asia. Responsible for employee communications, American Express Foundation activities, events and corporate sponsorships, industry relations and government relations. Member of regional executive team, reported to the President of the Region.
Mark Gordon's Skills & Expertise
Mark Gordon's Education
State University of New York at Albany
University of Michigan
PhD Program, Anthropology
Mark Gordon's Additional Information
- Southeast Asian Tribal Art (collection extensively exhibited and published). - Antique Soviet-era Russian clocks & watches (collection extensively published; view at: WWW.USSRTIME.COM).
- Honors and Awards:
2001. Creativity 31 (USA). Award of Distinction. IDA Annual Report 2000.
1992. Public Relations Society of America "Silver Anvil" Award for International Public Relations. 1991 Nicaragua Economic Communications Program.
1991. International Film & TV Festival of New York. "Finalist Award." Associated Press Annual Meeting Presentation, Witness to History.
1990. International Film & TV Festival of New York. "Finalist Award." Associated Press New Employee Orientation Program.
1990. International Film & TV Festival of New York. "Finalist Award." Bank of Mexico Video News Release and Electronic Press Kit, Golden Gift Idea.
1989. Government of the Philippines. Letter of appreciation from Secretary of Defense, General Fidel V. Ramos, for post-coup trade and investment communications program.
1989. Du Pont Corporation. Citation for "Uncommon Achievement in Marketing." Presented to Burson-Marsteller for a program designed and implemented by Mark Gordon.
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