Vivek Kumar

Current

• Head of Retail Marketing - Malaysia, Singapore, Hong Kong, Brunei at Shell Petroleum

Past

• Area Head - Brand & CVP, Asia-Pacific at Shell Petroleum
• Regional Account Director/GM-in-charge at Maxus Communications
• Account Manager - P&G Strategy at Starcom Worldwide

1 more...

Education

• MICA
• ICWAI
• Delhi University

Recommended

10 people have recommended Vivek

Connections

369 connections

Industry

Oil & Energy

Websites

• My Company
• CMO Council

Vivek Kumar’s Summary

Vivek currently heads Shell Retail Marketing for Malaysia, Singapore, Hong Kong & Brunei, managing teams across Fuels product marketing, Brand & CVP, Convenience Retail shops, Payment/Credit Cards & Loyalty programs/CRM.

In his previous role, he headed Brand & Customer Value Proposition in Asia-Pacific and was responsible for the Shell retail brand in the region, including marketing communications for Fuels, Convenience Shops, Retail Lubricants, Payment & Loyalty. He has led successful roll-out of new Shell products & marketing initiatives across many countries in the East.

Vivek holds a degree in commerce and a postgraduate qualification in marketing communications management. He started his career at Lintas India Ltd where he advised clients on communications strategies across a wide array of industries. Before joining Shell, Vivek was with WPP’s GroupM as Regional Director (Asia Pacific) for Team Media for Shell (TM4S) where he led the team to win media/advertising awards. He also headed Jaguar / Land Rover accounts for importer markets in Asia.

His experience in consulting/communications planning spans across brands from P&G, J&J, Nestle, LG Electronics, 20th Century Fox, AT&T Wireless, OCBC Bank, etc, and covers as diverse categories as Luxury cars and baby diapers. He has appeared in “Asia’s Top Brand Builders 2004” special issue of Media Magazine. Vivek is currently an honorary Advisory Board Member of Asia-Pacific Chief Marketing Officer (CMO) Council.

Vivek is a guest faculty on brand management/communications at MICA and Symbiosis B-schools in India and at Shell’s Lensbury Global Training Centre in London. He has conducted training sessions on brand & communications at workshops in the UK, India, Singapore, Thailand, Malaysia, and the Philippines.

Vivek and his wife stay in Singapore. He loves reading books, playing badminton and golf, and understanding diverse cultures in his leisure time.

Vivek Kumar’s Specialties:

Brand management, Product marketing, Loyalty Programs Marketing, Advertising, Business Development, Board-level Engagements and Negotiations, Managing Alliance Partners, Managing Senior Professionals/Managers

Additional Information

Vivek Kumar’s Websites:

• My Company
• CMO Council

Vivek Kumar’s Interests:

Visiting faculty on brand management and marketing at MICA (Mudra Institute of Communications, Ahmedabad) and Symbiosis B-school, Pune, India

Vivek Kumar’s Honors:

* Appeared in "Asia's Top Brand Builders" special issue of Media Magazine, Hong Kong
* Led team to win at Singapore Hall of Fame, Singapore Media Awards, Singapore Outdoor Advertising Awards, MindShare Alchemy Awards
* Finalist for "Young Professional of the Year" at Singapore Advertising Hall of Fame Awards, 2005