Ron Vining

Ron Vining

罗恩 | Brand Experience Marketing Consultant

Location
Singapore
Industry
Marketing and Advertising

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Ron Vining's Overview

Current
Past

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Education
  • Suffolk University
  • Suffolk University
Recommendations

11 people have recommended Ron

Connections

477 connections

Websites

Ron Vining's Summary

From Apple, the rock band Journey, to The White House, I develop and direct initiatives for the hottest intellectual properties, leading multi-national corporations and iconic brands on the planet that have included Cisco, Google, HP, Intel, Levi's, LG, Lucasfilm, Microsoft, Nokia, RIM, Samsung, Sony, Standard Chartered Bank, Swarovski, Timberland, Verizon and YTL Comms across the Americas, Asia and Europe.

In addition to the above, I am a motivational speaker on brand activation, social media marketing and instruct MBA courses. Originally from Boston and residing in Singapore, I seek new business development opportunities, channel and go to market challenges that will enable me to further apply my skills and expertise in creating unique brand experiences for consumers in established and emerging markets.

My greatest natural skills are oral/written communication, mentoring human assets and leadership. I am a highly creative, tech-savvy and team-oriented individual with seasoned judgment and a strategic mind who has held senior roles spanning the entertainment, information technology, mobility, public transportation, homeland security, political campaign, retail and property development industries.

Accomplishments in the private, public and academic sectors make me an effective resource for principals to frontline employees as well as for multi-national corporations and their diverse publics. This infusion brings a truly unique approach to my work with extremely positive results. At any level, I will deliver for your organization from day one.

Specialties

The development of unique brand experiences that foster strategic synergies between global organizations and their consumers across all media. As a leader, senior manager, consultant and professor, my expertise in PR, Marketing & Corporate Communications spans; Brand Activation, Channel Enablement, Organizational Development & Multi-Stakeholder Management - encompassing; Analyst, Investor, Social & Traditional Media, Government, Community & Public Relations in IT, Mobile & Retail space.

Ron Vining's Experience

Senior Business Consultant & Channel Enablement

Intuition Consulting Pte Ltd

Privately Held; 51-200 employees; Management Consulting industry

2011 – Present (1 year) Singapore

• Advance business acumen, marketing and product sales enablement learning programs for iconic ITC brands.
• Direct Market Consulting & Product Sales Training divisions with focus on providing dynamic marketing enablement tools for IT vertical customers.
• Create solutions & tools to enable business partner & distribution networks to enable optimal global services/product positioning.
• Design & deliver strategic initiatives and strong go-to-market tactics around supply chain, channel, retail, sales delivery & ROI.
• Perform content development & delivery for clients while rebranding and launching new internal products.
• Direct global management of clients across APAC-J, ANZ, EMEA, LAC and USA-CAN.
• Lead new business development, cultivating both IT and non-IT business pillars.
• Serve as Advisor, Visionary, Business Developer, Brander, Instructional Designer, Trainer, Coach, Speaker and Writer.
• Develop unique brand activation & fulfillment programs to enhance customer experience. via consistent, fully themed and immersive environments, touch points through interactive, intuitive and vibrant media, documents, elearning and mobile Apps.

Adjunct Professor

The University of Massachusetts

Educational Institution; 1001-5000 employees; Higher Education industry

2007 – Present (5 years)

• Utilized traditional as well as digital media; Blackboard, Secondlife, Twitter, Wimba and YouTube as distance / e-learning tools.
• Designed and instructed graduate MBA Internet Marketing, eNetwork Marketing and Marketing Management courses for the College of Management.
• Designed and instructed undergraduate Principles of Marketing, Business Ethics and Communication Across Virtual Worlds/Social Media courses.
• Developed business communication skills of non-native English speakers.

Adjunct Professor

Nanyang Technological University

Educational Institution; 5001-10,000 employees; Higher Education industry

2011 – 2012 (1 year) Singapore

• Member of faculty at Nanyang Business School to develop and teach traditional, classroom-based Global Marketing MBA courses.

Focus Group

Singapore Workforce Development Agency

Government Agency; 201-500 employees; Government Administration industry

2010 – 2011 (1 year) Singapore

• Participant in a series of high-level focus groups led by Elasticity Pte Ltd.
• Focus group aimed at reviewing competency maps and developing competency standards in the various areas within the Singapore Creative Industry.
• The Creative Industries, Workforce Skills Qualification (WSQ) framework spans the Direct Marketing, Interactive Marketing, Advertising, Media and Public Relations sectors.

Head of Development

Qbian Pte Ltd

Privately Held; 11-50 employees; Professional Training & Coaching industry

2009 – 2011 (2 years) Singapore & Hong Kong

• Spearheaded development of global brands, products and intellectual properties of iconic consumer electronics, mobile, telco, wealth, luxury auto and retail MNCs.
• Architect of unique brand concepts and experiences for consumers through custom-tailored brand activation programs that extend the value proposition of the IP to all publics.
• Conducted needs assessments, utilized market segmentation, consumer behavior and cultural-socio-economic demographics to generate sound, attainable solutions in developing key branding points for product development and launch.
• Inspired branded instructional design documents, trainer guides, participant development materials, videos, decks, collaterals, interactive kiosks and online / retail store layouts.
• Led as an advisor, visionary, business developer, brander, instructional designer, trainer, coach, motivational speaker & creative / technical writer on branded leadership, activation, customer experience, social media and immersive product and sales marketing.
• Crafted ATL/BTL, CRM loyality programs, marketing campaigns for launch of consumer electronic devices & development of retail brands across APAC-J, ANZ, EMEA, ZA.
• Advanced prototype devices, set design, colors, features, hardware, bundled software, applications, price and launch market for 100+ mobile devices.
• Developed branded customer service and sales journey for $850MM telco’s launch of online & flagship retail store experience.

Vice President, Strategy & Communications

BioDefense Corporation

Privately Held; 11-50 employees; Defense & Space industry

2004 – 2009 (5 years) Boston, Massachusetts & London, England

• Crafted/implemented strategic vision for engineering, capital raising, marketing, sales and government relations divisions for this Chinese-American manufacturing firm.
• Raised approximately $35M in private domestic and approximately £20M in private international capital.
• Headed site selection, negotiation, acquisition, funding, design, construction and outfitting of manufacturing and office facilities.
• Shepherded intellectual property and proprietary design prototypes through testing, certification and regulatory processes.
• Optimized supply chains and value streams via supply network design to drive responsiveness, networks and costs.
• Authored executive summaries, business plans, press materials, speeches, direct mail and marketing collateral.
• Served as the public face of the Corporation before all media and governmental/legislative bodies.
• Managed all internal/external communications including branding, agencies, media, investor and public relations.
• Directed all logistics in relation to opening of on-line store, domestic/international trade shows and industry conferences.

Chief Strategist, Producer, Global Marketing Manager

Vining Management & Communications

2001 – 2009 (8 years) Boston, Massachusetts, Napoli, Italy & Tokyo, Japan

• Developed international entertainment recording artists’ management, production, marketing, promotion, traditional and digital media needs.
• Negotiated global recording / distribution deals, produced and arranged music, created packaging, branded, marketed tours and merchandise.
• Responsible for budgets, P&L, recording schedules, photo shoots, media availability, sponsorship, advertising and road logistics.
• Worked with AOR Heaven, Avalon, Columbia, EMI, Escape, Frontiers, King, Locomotive, Sony and Warner music labels.
• Represented, managed, produced or promoted global artists such as Action, China Blue, Extreme, Hardline, Journey, Faithsedge, Machines of Grace, Mars Hill, Mass, Poison, Project Broken, Soul SirkUS, Stryper, Trigger Effect, WickedWitch and ZO2.

Adjunct Professor

Emerson College

Educational Institution; 201-500 employees; Higher Education industry

2007 – 2008 (1 year) Boston, Massachusetts

• Designed and instructed graduate Leadership and Social Corporate Responsibility courses.

Focus Group

Six Flags

Public Company; 10,001+ employees; SIX; Entertainment industry

2006 – 2007 (1 year) Agawam, Massachusetts

• Participant on advisory panel aimed at enhancing guest experience and consumer value of Six Flags New England Theme and Hurricane Harbor Water Park.
• Assessed brand ambassadorship and customer service level of cast members, seasonal promotions and loyalty/season pass offerings, quality and pricing.
• Evaluated quality of F&B/merchandise concessions, in-park entertainment, attractions and rides mix compared with regional and other domestic theme parks.

Elected School Board Member

City of Medford

2003 – 2006 (3 years) Medford, Massachusetts

• Represented 57,000 citizens, 4,800 pupils, 800 personnel in a school district consisting of nine buildings totaling 1.2 million sq ft with a full range of educational, social and recreational programs serving Pre K-12 and families.
• Balanced two system-wide budgets in excess of $40M by making hard cuts without sacrificing educational standards.
• Aided in budgeting, planning, design, construction, staffing and opening of four new elementary & two new middle schools at a cost of $113M.
• Saved millions of dollars by consolidating 19 schools to nine though staffing, programming and facilities integration.
• Reduced costs by 10% and increased outside revenue by $800K per year via public private partnerships, innovative alternative education/vocational programs, school bus advertising, online advertising, solar and wind power for school facilities and biofuel/reduced emissions agreements for bus fleet.

Adjunct Professor

Suffolk University

Educational Institution; 1001-5000 employees; Higher Education industry

1994 – 2006 (12 years) Boston, Massachusetts, Madrid, Spain & Dakar, Senegal

• Developed & instructed graduate MBA Management Communication, undergraduate Organizational Management, Ethical Responsibility and Business Communication courses for the Sawyer Business School.
• Developed & instructed graduate MA New Media, undergraduate Community Relations, Inside Political Campaigns, Organizational Communication, Advanced Public Speaking and Rhetorical Communication courses for the Communication & Journalism Department.
• Collaborated with Second Language Services in teaching business communication skills to non-native English speakers.

Senior Vice President

Tuesday Associates

1999 – 2004 (5 years) Washington, DC

• Advised, represented corporations before political bodies, consulted and managed candidates from municipal level to The White House.
• Provided strategic planning, fundraising, intelligence, opposition research, message development and crisis management to candidates and corporations.
• Spokesman/liaison before agency, industry, investor, media, community and federal, state & municipal governmental bodies.
• Formulated social media and Internet presence as well as all earned and paid media - print / radio / television / direct mail, advertising strategies, budgeted, negotiated and booked massive regional ad buys.
• Conducted polling, phone banking, built grassroots organizations, rallied support for or against initiative ballot petitions and referendums, led nomination signature drives.
• Speechwriter, debate coach, surrogate speaker - representing candidates at nation/statewide events and press conferences.
• Planned, set up, and managed the logistics of all human, physical and technical assets of party convention “war” rooms.
• Recruited, trained and managed numerous volunteers and coordinators for statewide and national races.
• Managed 20 full-time staff, 6 part-time staff, 1000's of volunteers and outside consulting firms such as Ed Goaz, Dick Morris. Regan Communications, The Tarrance Group.

Adjunct Professor

MassBay Community College

Educational Institution; 51-200 employees; Higher Education industry

2000 – 2001 (1 year) Wellesley, Massachusetts

• Designed and instructed undergraduate Public Relations, Mass Media and Oral Communication courses.

Deputy General Manager

Massachusetts Bay Transportation Authority

Government Agency; 5001-10,000 employees; Transportation/Trucking/Railroad industry

1994 – 1999 (5 years) Boston, Massachusetts

• Advised the Governor, Members of Congress, MA Legislature, Secretary of Transportation, MBTA General Manager and Municipal Officials.
• Assisted the General Manager in the overall management of all executive, financial and operational functions of the United States' 4th largest transit system.
• Negotiated contracts with 27 collective bargaining units, managed 5.5K workforce, operating budgets in excess of $800MM and facilitated the restructuring of $1.5B capital investment plan.
• Implemented 10% staff reduction, reduced operational costs to 8-year low, made up $26M budget shortfall by instituting project delivery metrics and saved $50M over 3 years via outsourcing and privatization.
• Directed expansion, planning, design & construction of intermodal stations, parking structures, retail opportunities, 12 heavy rail, 5 light rail, 175 bus, 4 boat and para-transit commuter services covering 65+ communities.

Deputy Director of Legislative / Government Affairs

Massachusetts Bay Transportation Authority

Government Agency; 5001-10,000 employees; Transportation/Trucking/Railroad industry

1996 – 1998 (2 years) Boston, Massachusetts

• Developed, drafted and spearheaded passage of transportation legislation, bond bills and budgets with the CFO, COO & Chief Counsel.
• Collaborated with the 2-member U.S. senatorial and 10-member congressional delegation for federal funding.
• Worked with the 200-member MA state legislature concerning the passage/defeat of transportation legislation.
• Responded to legislative inquiries and directed the commission of studies to satisfy such inquiries.
• Coordinated agreements between the MBTA and federal, state, and municipal governments and agencies.
• See Deputy GM role above for complete job description.

Manager of Community Relations

Massachusetts Bay Transportation Authority (MBTA)

Government Agency; 5001-10,000 employees; Transportation/Trucking/Railroad industry

1994 – 1996 (2 years) Boston, Massachusetts

• Spokesperson, representing the Planning, Environmental, Design & Construction GBUs at all public hearings and meetings.
• Fostered major public-private partnerships with the business community, which resulted in significant cost savings.
• Developed and led customer outreach programs which served the needs of over 1M passengers per day.
• Increased overall public satisfaction of the United States’ fourth largest transportation authority to a 10-year high.
• See Deputy GM role above for complete job description.

Summer of Service Representative

The White House

1993 – 1994 (1 year) Washington, DC

• Member of the Presidential Commission on National and Community Service charged with creating the AmeriCorps program.
• Implemented the City Year National Service Program model via Tufts University’s Lincoln Filene Center.
• Represented the Commonwealth of Massachusetts before the President of the United States and the Vice-President of the United States to brief them on the status of the Massachusetts initiative.

Marketing Director (Interim) & Assistant Marketing Director

S.R. Weiner & Associates

Privately Held; 51-200 employees; Commercial Real Estate industry

1990 – 1993 (3 years) Chestnut Hill, Massachusetts

• Directed marketing programs and marketing budgets for diverse portfolio of shopping centers, strip malls and other retail properties.
• Increased foot traffic via special events, sales promotions, advertising campaigns, public relations, community affairs, rebranding, merchant mix and renovation.
• Managed relationship with Weber Shandwick (formerly The Weber Group) public relations agency and other vendors.
• Developed joint projects with General Growth Properties and Simon Property Group (formerly New England Development).

Assistant to the Directors of Marketing and Operations

Republic Services Inc

Public Company; 10,001+ employees; RSG; Environmental Services industry

1986 – 1990 (4 years) Boston, Massachusetts

• Performed as scheduler, dispatcher, customer relations and outside salesman of accounts ranging from $5K to $5M.
• Assisted in the 1996 acquisition of the $100MM regional waste hauler, Vining Disposal Service, by Allied Waste Industries, later acquired by Republic Services Inc in 2008.

Ron Vining's Languages

  • English

    (Native or bilingual proficiency)

  • Spanish

    (Elementary proficiency)

  • Chinese

    (Elementary proficiency)

Ron Vining's Education

Suffolk University

Master of Arts, Organizational Development

4.0 GPA, Highest Honors

Activities and Societies: Graduate Assistant to Dean of Students, Alpha Phi Omega - Life Member.

Suffolk University

Bachelor Of Science, Public Relations with Minor in Business Management

3.8 GPA in Major, 3.3 Overall

Activities and Societies: Alpha Phi Omega - President, Student Government Association - President & Treasurer, Suffolk Journal - Writer, Trustees Ambassador Scholar.

Ron Vining's Certifications

  • Political Campaign Marketing and Management

    • Massachusetts Taxpayers Educational Foundation

Contact Ron for:

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Ron Vining's Additional Information

Websites:
Interests:

• Adult Learning & Development • Product & Consumer Marketing • Branded Customer Experience, Fulfillment & Activation • Social Media Marketing • Digital & Viral Media Content & Management • Enhanced Media Entertainment (EM) • Theme Park Design, Marketing & Management • Real Estate Investment Trust (REIT) • Retail Property Design, Management & Marketing • Public Transportation Planning & Management • Consumer Electronics (CE) • Mobile Devices, Apps & Accessories Development • Computer Technology: Mac & PC • Fast Moving Consumer Goods (FMCG) • Music Production, Promotion & Management • Political Strategy & Management • Financial Services (FS) • Exotic & Adventure Travel: Temples, Ruins, Beaches • Rollercoasters • Basketball • Weight Conditioning • Hiking • Kayaking

Groups and Associations:

• Alpha Phi Omega National Service Fraternity, Life Member • Benevolent and Protective Order of Elks, Member • Fellsway West Condo Association, Chairman of the Board • Medford Chamber of Commerce, Member • Medford Saving Lives, Vice President • West Medford Community Center, Volunteer • Singapore Slingers Hoops of Hope Charity, Volunteer

Honors and Awards:

• Medford School Committee, Elected Member
• Fellsway West Condo Association, Chairman of the Board
• Publicity Club of New England, Bell Ringer Award Nominee
• Boston Herald, Best Campaign Literature
• Graduated 4.0, Master of Arts
• Graduated 3.3, Cum Laude Bachelor of Science
• Highest Honors in Communication & Journalism 3.8
• Graduate Fellow merit-based full scholarship
• Trustee's Ambassador merit-based scholarship
• Who's Who In American College & University Students
• Distinguished Society of American High School Students

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