Michelle Lee
Head of Operations at Tribal DDB
- Location
- Singapore
- Industry
- Marketing and Advertising
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Michelle Lee's Overview
- Current
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- Head of Operations at Tribal DDB
- Past
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- Senior Manager, Operations at Tribal DDB
- Project Manager at Tribal DDB
- Senior Account Executive at Dentsu Singapore
- Project Executive at Arc Worldwide (Leo Burnett)
- Webmaster at XM Asia Pacific
- Education
-
- The University of Queensland
- Temasek Polytechnic
- Recommendations
-
9 people have recommended Michelle
- Connections
-
411 connections
Michelle Lee's Summary
Packed with 9 years of digital advertising experience, Michelle possesses strong project management skills with a combination of technical knowledge and understanding of integrated marketing strategies. She is currently leading the project management team in Tribal DDB Singapore and oversees the operational processes in the agency and inter-agencies.
Michelle Lee's Experience
Head of Operations
Tribal DDB
Public Company; 1001-5000 employees; OMC; Marketing and Advertising industry
January 2013 – Present (6 months) Singapore
Heading up her team of 12 and is heavily involve in the roll-outs of McDonald's web ordering system for Apmea markets. Markets covered till date include Korea, Malaysia, Japan, Singapore, Delhi, UAE, Bahrain.
Skills: Leadership, solutions provider, crisis management
Senior Manager, Operations
Tribal DDB
Public Company; 1001-5000 employees; OMC; Marketing and Advertising industry
July 2010 – December 2012 (2 years 6 months) Singapore
The guardian of projects processes who manages daily operations and creative resources in agency for efficient integrated campaigns delivery. She supervises and mentors her team of project managers and is frequently involved in new business pitches.
Skills: Operations, Project Management, User Experience and Usability Testing, Producer (3D, Photo and Video shoot), Creative Services
Courses taken: The Science and Art of Effective Web and Application Design by Human Factors International; Practical Usability Testing by Human Factors International.
Clients: DBS, Philips, McDonald's APMEA, McDonald’s Singapore, Society for the Physically Disabled (IAC), StarHub, J&J, Robinsons, Northlight School, Unilever
Project Manager
Tribal DDB
Public Company; 1001-5000 employees; OMC; Marketing and Advertising industry
May 2008 – July 2010 (2 years 3 months)
Involvement in key projects as lead project manager from initiation to design, develop and deployment phase.
Skills: Project Management, Usability Testing
Key clients: RSAF, ION Orchard, DBS, Uniqlo, G2000, HPB, Tourism Australia, McDonald's Singapore, Changi Airport Group, StarHub, IHG, Marriage Central
Senior Account Executive
Dentsu Singapore
Public Company; 5001-10,000 employees; Marketing and Advertising industry
October 2006 – April 2008 (1 year 7 months)
Account and project management for integrated campaigns and projects - digital, events, print and publishing.
Skills: Client Servicing, Project Management, Creative Services
Key clients: Toyota, Canon, Carlton Singapore, YKK Holdings, SPF, SMRT, Taiwan Tourism Board, Panasonic, Kao, Dentsu Asia
Project Executive
Arc Worldwide (Leo Burnett)
Public Company; 5001-10,000 employees; PUB.PA; Marketing and Advertising industry
February 2006 – September 2006 (8 months)
Project management as a supporting role to account management team.
Skills: Project Management, Web Development
Key clients: Hewlett Packard, Wingtai Asia, Singapore Tourism Board
Webmaster
XM Asia Pacific
Public Company; 51-200 employees; Marketing and Advertising industry
2005 – 2006 (1 year)
Development and maintenance of websites and microsites via frontend programming involving HTML, CSS, Javascript and basic Flash actionscript; taking into consideration brand guidelines and implementation processes.
Skills: Web Development and Programming
Key clients: Nokia Asia, Hewlett Packard, and Cisco
Michelle Lee's Languages
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English
(Full professional proficiency) -
Chinese
(Professional working proficiency)
Michelle Lee's Skills & Expertise
Michelle Lee's Education
The University of Queensland
Bachelor of Information Technology
2004 – 2005
Temasek Polytechnic
Diploma in Internet Computing, Interactive Systems
2000 – 2003
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