Melissa Lim

“The problem isn't the problem. It's how you think about the problem that's the problem.” Dan Sullivan

That pretty much sums up the guiding force behind my professional career. I believe that with good leadership and a good team, we can achieve and even supersede our organizational goals within given deadlines - no matter how many inconveniences or obstacles we meet along the way.

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Professional Experience
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Over the last few years my professional experience have grown to include branding, product development, competitor research, business development, editorial, sales and marketing in both start-up and SME environments across the high-end real estate, luxury goods, media and internet industries. I have worked with teams from United States, Russia, Columbia, China, Indonesia, Philippines, India, Italy and Hong Kong.

My understanding of consumer behavior in both East and West cultures and the type of marketing campaign suitable for each audience is constantly evolving and as updated as I can have it be.

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About JDB Holdings Limited
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The JDB group is one of Asia’s fastest growing online media networks covering 9
countries with over 28 million monthly unique visitors. Its portfolio includes:
- JobsDB.com : Asia’s leading job portal
- 88DB.com : Asia’s leading service portal
- Openrice.com : Hong Kong’s leading restaurant portal
- StreetDirectory.com : Singapore’s leading map portal
- SgCarMart.com: Singapore’s leading car portal
- Cozycot.com : Singapore’s leading women portal
- FlowerAdvisor.com : a global flower delivery portal

• English

  (Professional working proficiency)

• Chinese

  (Professional working proficiency)

• Stanford University

  • Technology Entepreneurship (Stanford University) ((Engineering 145) E145)
  • An Entrepreneur's Checklist (Stanford University)
  • Introduction to Logic (Stanford University)

• Sigma Phi Omega

  Academic Chair, Socia Chair, Multi-Greek Representative

  
  Sigma Phi Omega continues to guide young women through leadership, philanthropic, and ambitious experiences in their college career for over sixty years. Women from all over the country unite on campus to be challenged academically, and being a part of a sorority can help brighten your path and put things into perspective. Sigma Phi Omega prides itself in giving back to the community, academic accomplishments, and everlasting memories with our sisters.

• American Advertising Federation

  The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising."

• Alpha Delta Sigma Honor Society

  Alpha Delta Sigma (ADS), a national honor society sponsored by AAF, recognizes and encourages scholastic achievement in advertising studies. ADS is the only national, professional advertising honorary society in American higher education. The organization dates back to 1913 when the fraternity was founded at the University of Missouri.

1. Cross-functional Team Leadership
2. Marketing Strategy
3. Editorial
4. Entrepreneurial Skills
5. Content Development
6. Event Management
7. Business Strategy
8. Blue Ocean Strategy
9. Business Modeling

Websites:

• Company Website
• Personal Website
• Model Mayhem

Interests:

marketing, management, writing, editorial, real estate, productivity, minimalism, investing, social media, traveling, photography, strategy, acting, design