
CEO & Director, Activiste Pte Ltd
Singapore

CEO & Director, Activiste Pte Ltd
Singapore
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Kim has almost 25 years of branding, marketing and design experience in Asia and has lectured and written extensively on the subject of branding, strategy development, marketing and design across the region.
Kim was one of the founding partners, CEO and Chairman of Interbrand's office in Singapore. She served as Managing Director for 13 years before being appointed as its Chairman overseeing the Group’s activities and strategic interests in SE Asia and Greater China, as well as the work of the Interbrand Foundation here. During her tenure she helped set up offices and affiliate relationships for the group in Malaysia, Indonesia, Thailand, and China.
She was also a board member of the Interbrand Group and on the Group Steering Committee overseeing the strategic initiatives of the group’s 36 offices.
She is currently a board member of Spring Singapore, a board member of the DesignSingapore Council, under the Ministry for Communication and the Arts, as well as an Ex-Co member of the Action Community for Entrepreneurship, since its inception in collaboration with the Ministry of Trade & Industry. She was also a board director of International Enterprise Singapore from 2002-2003 during is transformation from the Singapore Trade Development Board to IE Singapore.
Brand Strategy & Research
Brand Naming
Brand Design
Brand Marketing
Brand Alignment
Marketing Communications