
Marketing Intern at Cadbury Schweppes Asia Pacific
Singapore

Marketing Intern at Cadbury Schweppes Asia Pacific
Singapore
My prior experiences in sales and marketing roles with India's leading Fortune 500 company and more recently, with Johnson & Johnson, Singapore, have given me a sound introduction to various aspects of marketing domain vis-a-vis consumer behavior, brand management, business development and supply chain management.
Through various insightful courses in Marketing, Finance and Strategy as part of MBA at NUS Business School, I have built a foundation in fundamentals of management and business and am passionate for making career in marketing / business development roles.
Adept to negotiations with decision makers at many levels - Demonstrated ability in market analysis and strategic planning - Willingness to build new territories and expand opportunities within existing client base on a self-directed basis - Outstanding Client Relationship Management and Team Working Skills
(Public Company; DPSG; Consumer Goods industry)
September 2009 — Present (3 months)
(Public Company; PSON; Newspapers industry)
May 2009 — August 2009 (4 months)
• Planned and led sales initiative across Asia Pacific region (15 countries) for developing new business opportunities for FT sales in luxury hotels and sponsored circulation in upcoming events
• Managed lead generation and client-prospecting; Introduced customer database management & consumer profiling systems for bulk and sponsorship sales
• Designed analytical toolkit to aid Senior Management in cross-market pricing standardization, demand forecasting and quarterly sales analysis
(Public Company; JNJ; Pharmaceuticals industry)
November 2008 — January 2009 (3 months)
• Worked with Director of Lifescan® in designing brand communications and collaterals as part of turnaround marketing campaign for diabetes care products
• Identified consumer segments and devised targeting and positioning strategy of product line based on local consumer preferences analysed through primary market research
• Negotiated contracts and independently managed relations with advertising and print agencies
• Developed brand content (marketing aids, retail brochures and website content), which has been instrumental in market share growth of OneTouch® product portfolio over last 1 year
(Public Company; INDIANOIL; Oil & Energy industry)
2006 — 2008 (2 years )
• Handled direct sales and marketing business with institutional and industrial customers covering 11 revenue districts and accounting for annual turnover of USD 250 Millions
• Exceeded volume growth targets across the product portfolio
• Launched successful cross-functional initiatives for streamlining supply chain management and increasing brand awareness of premium fuels
• Negotiated an agreement with international customer, securing an additional business of USD 25 Million for the corporation
• Proficient in Demand forecasting (using i2 demand planner), cost saving initiatives and business development strategy
(Public Company; Mining & Metals industry)
2005 — 2006 (1 year )
• Led a team of 65 workers for fuel distribution operations and maintenance of facilities in Energy Management Department
• Received corporate recognition and appreciation from Executive Director for technical report of a self-initiated study which resulted in improvement of energy efficiency
• 1st position among Chemical Engineers in 2005 Batch of Management Trainees during Induction Training evaluation
MBA , Marketing & Strategy , 2008 — 2009
• GPA – 4.82/5.0
• GMAT – 760 (99 percentile)
• Awarded MBA Study Award based on outstanding academic & professional background
B.E. , Chemical Engineering , 2001 — 2005
Completed Engineering with 78.4% Honors' (2nd rank in a batch of 80)