Julie Garrow

Julie Garrow, Founder and Managing Director of Intelligent Spas, graduated with a Bachelor of Business specialising in Tourism, Management and Marketing, and has 20 years experience in hospitality and leisure research. Prior to establishing Intelligent Spas, she represented major organisations such as PricewaterhouseCoopers (Singapore), Southern Pacific Hotels (Sydney) and KPMG (Melbourne).

Julie Garrow now focuses specifically on spa industry research. She developed Intelligent Spas’ unique 100% independent, Global Spa Benchmark Program which is now implemented in over 100 countries. Julie also authored a series of Spa Operations Manuals and is regularly quoted and published in reputable trade magazines and newspapers.

Julie was nominated by industry peers as "Distinguished Industry Leader" in The Crystal Awards Asia Pacific. This category acknowledges and rewards an individual who has made a positive contribution to the spa industry.

The latest reports published by Intelligent Spas include the first-ever spa industry surveys for Greece and Spain, plus a Regional Spa Industry Report which contains spa information on all 42 countries within the Asia Pacific region.

1. Market Research
2. Benchmarking
3. Marketing Strategy
4. Business Planning
5. Hospitality
6. Hotels
7. Tourism
8. Business Strategy
9. New Business Development
10. Product Development
11. Strategic Planning
12. Spa
13. Wellness
14. Procedure Manuals

• Regional Spa Industry Report Asia Pacific 2011

  • Intelligent Spas
  • April 19, 2011
  Authors: Julie Garrow

  Intelligent Spas’ published the first Spa Industry Report for Asia Pacific which contains data on all 42 countries across the region. This new research covers total industry revenue and employment numbers by country, collected during Intelligent Spas’ Global Spa Benchmark Program, as well as information relating to which spa markets are supported by industry associations and government departments, enforce legal requirements and training standards, plus practice traditional spa therapies. Each country is also categorised according to market status including mature market, growing market, emerging market or potential future market. Purchase online at www.IntelligentSpas.com.

• Thailand Spa Consumer Report 2012

  • Intelligent Spas
  • September 20, 2012
  Authors: Julie Garrow

  The first dedicated Spa Consumer Survey in Thailand provides a collection of valuable statistics about spa goers’ recent behaviours, current preferences and forecast spa visits, including:
  
  • Number of recent spa visits
  • Reasons for visiting spas
  • Successful promotional channels
  • Favourite spa treatments
  • Breakdown of spending at the spa
  • Factors in choosing a spa facility
  
  The results are broken down by spa visits near where the respondent lived versus spa visits whilst travelling.
  
  This vital research report contains over 200 spa consumer statistics and enables spa operators, consultants, suppliers and hoteliers to better cater for the changing needs of spa goers.
  
  The research was endorsed by the Thai Spa Association and sponsored by the Tourism Authority of Thailand.

• Singapore Spa Benchmark Report

  • Intelligent Spas
  • December 8, 2011
  Authors: Julie Garrow

  Intelligent Spas’ published a new Spa Benchmark Report on the Singapore spa market which presents extensive business intelligence and financial statistics to assist businesses operating in, or interested in, the Singapore spa industry.
  
  This comprehensive statistical report contains over 400 spa industry benchmarks relating to total spa revenue, spa treatment revenue, expenses, visits and employment, with many topics showing historical data available from 2008 to 2010, plus forecast data for 2011. The benchmarks are comparable across the entire spa industry due to the consistent global research methodology implemented by Intelligent Spas.
  
  Other statistics and benchmark ratios featured in the report include:
  - Average Revenue per Visit
  - Total Revenue per Available Treatment Hour and Minute
  - Total Revenue per Square Metre/Foot
  - Total Revenue per Available Treatment Room
  - Total Revenue per Employee
  - Breakdown of Total Revenue including retail revenue
  - Visitor Profiles by Gender, Age and Residence
  - Proportion of Hotel Guests Visiting the Spa
  - And many more...
  
  The report also presents a collection of supporting business intelligence including:
  
  - Spa business models describing ownership, business structure, management structures.
  - Spa infrastructure covering spa size, space breakdown, treatment rooms and stations, standard support facilities versus water-based support facilities.
  - Spa menus such as variety of hydrotherapy and water-based treatments offered and the range of treatments practiced.

Websites:

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