Joel Cere

Current

Chief Executive Officer at Cacao Resorts International Pte Ltd

Past

Consultant, Interim Manager at Aegis Media, London
Co-Founder, Vice President Marketing & Operations at Karmony Inc.
EMEA Vice President at Hill & Knowlton (a WPP company)

EMEA Co-ordinator, Netcoms at Hill & Knowlton (a WPP company)
Strategy/Practice Director at Grey Interactive UK (a WPP company)
Account Director at Grey Interactive UK (a WPP company)
Senior Consultant at Grey Interactive France
General Manager at I.Domain / Vitnet
New Media Consultant at Octogram Design
Project manager/Intern at Visiware

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Education

London Business School
Université de Metz
University of Metz, France

University of Nancy, France
University of Metz, France
Lycée Robert Schuman, Metz, France

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3 more...

Recommended

27 people have recommended Joel

Connections

377 connections

Industry

Marketing and Advertising

Websites

Joel Cere’s Summary

An experienced leader of international marketing programs with a strong track record in new ventures development, commercial strategy, general management and leading cross-functional teams to deliver innovative business projects. Investor and independent board level business advisor to start-ups in media, technology, real estate, eco-tourism and financial services.

Joel Cere’s Specialties:

Skills: General Management, International & Cross-Functional Program Development, Consulting, Digital Communication, Creative Direction, Branding, Media, Public Relations, Strategic Planning, Commercial Strategy, Business Development, Entrepreneurship, Project Management, Market Research, Creative Problem Solving, Knowledge Management, Training.

Sectors: advertising, PR, media, publishing, technology, healthcare, finance, travel, tourism, eco, automotive, real estate, FMCG, luxury.

Joel Cere’s Experience

Chief Executive Officer

Cacao Resorts International Pte Ltd

(Leisure, Travel & Tourism industry)

March 2009 — Present (11 months)

• Pre-Start-up stage: Business modelling, building advisory board, setting-up distribution network and marketing.
• Asia Pacific CNBC Award for best residential development.
Consultant, Interim Manager

Aegis Media, London

(Management Consulting industry)

February 2008 — February 2009 (1 year 1 month)

New business, change and interim management. Missions includes:
- Formalization and process management of a global tender for a new CRM system for SONY Europe.
- Johnson & Johnson: Digital white paper and portfolio management model for digital budget allocation across European markets and brands. Blueprint for branded webisodes for Clean & Clear. Pan-European media launch strategy for Neutrogena Wave.
- Beiersdorf: Digital strategy for online community launch.
- Disney: Interim European Client Services Director. Digital strategy for Camp Rock movie.
- Philips: Interim Global Client Services Director. Re-engineered team, leadership and processes to optimize client servicing.
- General Motors: Interim European Client Services Director.
Co-Founder, Vice President Marketing & Operations

Karmony Inc.

(Internet industry)

October 2007 — May 2008 (8 months)

Karmony is a social shopping network based in Mountain View, CA

Involved in product development, fund-raising and building an advisory board.

The company was voluntarily dissolved.
EMEA Vice President

Hill & Knowlton (a WPP company)

(Public Company; 1001-5000 employees; Public Relations and Communications industry)

June 2002 — September 2007 (5 years 4 months)

- Led and developed regional P&L over US$2M, 6 practices in UK, Holland, Italy, Belgium, France and Germany.
- Developed the agency’s social media / online PR capability (rated as Europe’s best in Holmes Report 2004) through better cross-functional integration, best practice, knowledge sharing and executive/clients training (Nike, Merck…)
- Led the global internal communication program of the agency new competitive positioning across 45 offices.
- Consulted for and developed regional business accounts (Galderma, IFPI, the Government of Dubai & Merck).
- Managed new business and marketing across all EMEA offices from 07/2003 to 01/2004.
EMEA Co-ordinator, Netcoms

Hill & Knowlton (a WPP company)

(Public Company; 5001-10,000 employees; Public Relations and Communications industry)

June 2002 — November 2002 (6 months)

- Increased EMEA practice revenue by 35% in 2002.
- Led the development of a standard methodology for new business across all offices (Perfect Pitch Process) and implemented a proprietary business intelligence solution across Europe.
Strategy/Practice Director

Grey Interactive UK (a WPP company)

(Public Company; 51-200 employees; Marketing and Advertising industry)

September 2000 — May 2002 (1 year 9 months)

- P&L responsibility for financial, pharmaceutical and FMCG practice (US$2M annual turnover).
- Formalised and led the global DTC and healthcare professionals’ online campaign for Nexium, AstraZeneca’s blockbuster drug, an e-business blueprint for Jersey based offshore bank Ashburton and an assessment of commercial viability for an e-learning venture for Shell.
- Led European consumer and B2B e-marketing campaigns for Mars Confectionery, Masterfood and Sony. Conducted market research for Dairy Crest, an online DM campaign plan for ITV Active and an e-CRM blueprint for Barclays.
- Seconded in strategic planning at Grey Advertising.
Account Director

Grey Interactive UK (a WPP company)

(Public Company; 51-200 employees; Marketing and Advertising industry)

September 1999 — September 2000 (1 year 1 month)

- Championed the agency re-organisation towards a practice model.
- Formalisation and implementation of British American Tobacco’s first corporate Internet strategy.
- Brand and promotion led Internet communication for Wyeth and GSK’s consumer brands.
Senior Consultant

Grey Interactive France

(Public Company; 51-200 employees; Marketing and Advertising industry)

March 1999 — August 1999 (6 months)

- Implementation of Deutsche Bank’s first online banking platform targeting mass affluent in France.
- Organisation of a European conference on Internet communication in Paris.
General Manager

I.Domain / Vitnet

(Information Technology and Services industry)

December 1997 — February 1999 (1 year 3 months)

From business plan to funding, growth and finally merger with our parent company “Vitnet Pte. Ltd.”. Responsible for P&L, operations and business development.

Clients included: Singapore Power, Pan Pacific Media, Pidemco Land, Toyota and Bintan Resorts.
New Media Consultant

Octogram Design

(Privately Held; 11-50 employees; Publishing industry)

January 1997 — November 1997 (11 months)

Led an international team to develop multimedia promotions for the Sarawak Tourism Board (Borneo), edutainment software for NTUC Childcare (largest national childcare provider) and marketing collaterals for Canon Asia.
Project manager/Intern

Visiware

(Privately Held; Computer Games industry)

June 1996 — November 1996 (6 months)

Assessed the viability of setting up a multimedia departement in a franco-US video-games company using a proprietary software development technology.
Responsible for new business, account and project management and development. Projects included promotional CD-ROM for financial software company GECI and CD catalogue for publisher GT Interactive.

Joel Cere’s Education

London Business School

MBA , Business , August 2005 — April 2007
Université de Metz

DESS , Multimedia Engineering , 1995 — 1996
University of Metz, France

MA , Information & Communication , September 1994 — June 1995
University of Nancy, France

BA , Information & Communication , 1993 — 1994
University of Metz, France

DEUG , Culture & Communication , September 1992 — June 1993
Lycée Robert Schuman, Metz, France

BTS , Business , 1990 — 1992