Regional e-Marketing Executive at RS Components
Singapore
- Current
-
- Regional e-Marketing Executive at RS Components
- Owner at GeraldHeralds.com
- Past
-
- Interactive Lead at RedWorks Singapore
- Lead Producer at XM Asia Pacific
- Senior Techician at Republic of Singapore Airforce
- Web manager at SinglesOne
- Recommended
-
5 people have recommended Gerald - Connections
-
172
connections
- Industry
- Internet
- Websites
Gerald Neo’s Summary
A creative and resourceful individual with career goals of coming up with innovative ways to build/market business in digital space.
Launched a blog named Gerald Heralds recently to help executive in search of effectiveness in their career life as well as personal life.
Also a passionate learner with an ever-growing appetite for knowledge in the following areas:
1) Interactive/social media marketing
2) Leadership development
3) Organization management
4) Project management
5) Talent/Personal development
6) Team managment
7) SEO/SEM
Core competencies
• A self-driven professional with experience in interactive marketing, project management and process management
• Dynamic, strong entrepreneurial acumen with proven records of achievement in a fast-paced environment
• Capability to motivate team members and lead them to excel under stressful circumstances.
• Innovative use of the technologies to improve work efficiency and effectiveness
• Excellent knowledge of all mainstream Web technologies and interactive media
• Excellent knowledge of leadership development and personal development
Gerald Neo’s Specialties:
- Interactive / online marketing
- Leadership and personal development
- Process management
- Training and coaching
- All mainstream Web technologies and interactive media
Gerald Neo’s Experience
-
Regional e-Marketing Executive
RS Components
(Public Company; ECM; Business Supplies and Equipment industry)
February 2009 — Present (1 year )
• Proactively drive e-Commerce sales for RS websites in APAC and scale up overall e-Commerce performance in APAC, through benchmarking and performance analysis
• Implement various message delivering mechanisms at different stage of the customer life-cycle within e-Commerce channels in APAC
• Manage and monitor SEM campaigns/budget in all search engines across 10 countries
• Manage and liaise with external agencies for all SEM campaign activities
• Liaise with Product Management Team & internal teams for campaign-related content & raw data for SEM campaign activity use
• Manage and work with internal teams to resolve search-engine-marketing and search engines related issues pertaining to the RS sites
• Review and share APAC SEM activity benchmarks and best practices -
Owner
GeraldHeralds.com
(Internet industry)
January 2008 — Present (2 years 1 month)
The focus of Gerald Heralds is on effectiveness. Be it in your life, in your career, or in your organization. Gerald Heralds provides advice and information on how to be a successful and effective executive.
-
Interactive Lead
RedWorks Singapore
(Public Company; WPP; Marketing and Advertising industry)
June 2008 — December 2008 (7 months)
Operations
- Reported to Regional President with full responsibilities for all operations and profitability of the interactive department
- Managed a team of 2 Project managers, 3 Web designers and 3 Interactive developers in providing interactive services to both internal clients (OgilvyOne, Ogilvy Advertising, Ogilvy PR e.t.c) and external clients.
- Provides leadership and guidance in all aspects of the project cycle
- Participate or assist in development of proposals and pitch documents in collaboration with business development teams.
- Develop, enhance & enforce processes and/or tools to ensure smooth project deliveries with appropriate quality control
- Responsible for drafting or reviewing scope of work, cost estimates and SLAs for pitches, and new business for identified clients
- Responsible for conflict resolution with external/internal party
- Advise & direct project teams on solutions and effective working procedures for project success.
Training and learning development
- Educate & train current & new staff continuously on RedWorks work processes, roles, and responsibilities.
- Responsible for training, skills development & quality of work from projects team. -
Lead Producer
XM Asia Pacific
(Public Company; Marketing and Advertising industry)
February 2005 — September 2007 (2 years 8 months)
• Lead a team of 5 people to manage and deliver a retainer account (Nokia Asia Pacific website - www.nokia-asia.com) of S$2 million dollars.
• Provided consultation support on the maintenance of 8 Nokia regional sites in APAC (Thailand, Singapore, India, Indonesia, Malaysia, Korea, Australia and Philippines)
• Set-up Nokia APAC extranet to facilitate the sharing of online assets/analytic reports and knowledge of Brand guidelines among 8 Nokia regional sites
• Implemented Nokia online survey across Nokia APAC and 8 regional sites and all email program (Nokia Connections and Be The First To Know edm) to gather feedback to improve Nokia sites and it’s email program.
• Recommended and implemented the use of podcast in project department’s bi-weekly training program to ensure the knowledge shared during training can be retained for future usage.
• Being acknowledged for promoting excellent degree of services to clients. -
Senior Techician
Republic of Singapore Airforce
(Military industry)
July 1997 — July 2004 (7 years 1 month)
• Lead a team of 6 to 8 men in ensuring the serviceability of E-2C Hawkeye Airborne Early Warning aircraft and maintaining its avionics systems.
• Successfully completed a tour of duty as the Assistant Logistics Controller in handling overall maintenance of all aircrafts and coordinated technicians for 2 shift operation of the squadron.
• Together with the WITS (Work Improvement Team), effectively reduced the trouble-shooting time of a specific aircraft’s problem from two hours to just ten minutes.
• Successfully lead a team of 2 technicians in assisting in a project of structural enhancement of the central wing of the aircraft.
• Completed an Military exercise with Airforce of other countries as an Aircraft Logistics Controller
• Established a mentor role in guiding junior technicians to improve their technical skills; and also conducted trade training for junior technicians during squadron training days. -
Web manager
SinglesOne
(Recreational Facilities and Services industry)
January 2000 — July 2002 (2 years 7 months)
SinglesOne.com is a free friendship website that promotes friendship and companionship for Singaporean aged between 18 and 35, using forums and outdoor/indoor activities. I had successfully marketed Singlesone.com to 2000 active members through my active role and involvements.
• Responsible in managing a database of 2000 members and handling the development and progress of the website.
• Actively marketed the website using forum and activities ranging from wine-tasting to romantic dinner for 30 friends.
• Creatively designed the outlook of the website in order to enhance the overall experience of the members and visitors accessing our website
• Together with the programmer, planned and managed every features (e.g. registration, search function, forum etc) of the website to enhance the ease of use for our members.
• Handled editorial work of the website newsletter that created awareness of our new features in the website.
Gerald Neo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
