Urgent Genius

Urgent Genius

About the Urgent Genius Group

The traditional ad agency creative department as we know it is dead. The agency of today, and fit for the future, will embrace pro-activity. Ideas will be created and... more »
The traditional ad agency creative department as we know it is dead. The agency of today, and fit for the future, will embrace pro-activity. Ideas will be created and delivered swiftly, in real time by hybrid thinkers. This means hours. Not days and weeks. These creators have a motto: Do it now.

They are revolutionizing the way creative content is produced and distributed. They are calling into question the way traditional agencies/companies are structured. These hybrid thinkers concept as well as ‘do’. They are the new norm. They observe, then think, then create. Many work as lone rangers, others join hyper-connected crowd-sourced networks whilst others operate within or bend traditional structures. They all harness the power of Urgent Genius. « less

Have something to say?

Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.

Join LinkedIn

Most Popular Discussions

grant H.

grant

Will you purchase an airline ticket via Twitter?

http://www.urgentgenius.com/sector/travel/tweetaflight

Latest UG post featuring a interesting use of Twitter

posted 12 days ago

DAVID G. 10 days ago • Edit • no way »
See more »
Chris G. DAVID G.
grant H.

grant

Urgent Genius at SXSW 2012 - see you in Texas

Saturday 10th March 11am-12pm Sheraton, Austin, Texas.

At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius.

posted 2 months ago

Jesse B. 2 months ago • Edit • Yes good luck and see you on Monday night. Here's something UG but the genius part you have to attribute to Google maps. Check out ... »
See more »
Rowan E. Jesse B.
grant H.

grant

48-hr topical competition #UrgentGenius Weekender 2. #Newsjacking author @dmscott to advise. SIGN UP: http://bit.ly/zzN0kr

Urgent Genius Weekender 2 urgentgenius.com

Our global competition sees hundreds of teams compete as they create topical content in just 48 hours. Are you up for the challenge? Are you a digital creative ahead of your time? Are you ready to go up against mighty...

posted 2 months ago

John P. 2 months ago • Edit • John likes this. »
See more »
grant H.

grant

Urgent Genius socialmediaweek.org

Tuesday, February 14 at 6:00 PM - Urgent Genius All Loved Up - join us for an evening of love inspired topical ideas. Singapore.

posted 3 months ago

Allanjit S. 3 months ago • Edit • Allanjit likes this. »
See more »
grant H.

grant

Urgent Genius book review Newsjacking - new book from David Meerman Scott check it out on the blog...

Welcome to Urgent Genius, a collection of found and created content from around the globe. If it's trending we're on to it. At iris we've been tracking the trend of real-time creativity and Newsjacking since 2010. We call it...

posted 6 months ago

Laura W. 6 months ago • Edit • Laura likes this. »
See more »
grant H.

grant

The new look www.urgentgenius.com is now live.

Urgent Genius urgentgenius.com

posted 6 months ago

Andrew N. 6 months ago • Edit • Andrew likes this. »
See more »
grant H.

grant

Our Urgent Genius panel for SXSWi 2012 has been selected along with 2 other iris panels.

What lengths will you go to stand out in our info-overloaded world, where the average attention span is now 9 seconds long? At UrgentGenius.com, we've spent 2 years gathering examples of individuals, brands and entrepreneurs...

posted 6 months ago

Paul G. 6 months ago • Edit • nice one lads »
See more »
Paul G.
grant H.

grant

SXSW interactive 2012 - REAL-TIME NEWSJACKING & A COLD-BLOODED TWEETER

It's that time again and we've gathered an amazing panel but we need your votes. Go to http://panelpicker.sxsw.com/ideas/view/10979and ...

posted 9 months ago

Doug S. 9 months ago • Edit • Doug likes this. »
See more »
grant H.

grant

Photoshop Looter official interview on the blog

http://www.urgentgenius.com/2011/08/12/urgent-genius-interview-photoshop-looter/

posted 9 months ago

Drew O. 9 months ago • Edit • Drew likes this. »
See more »
grant H.

grant

CALL FOR SUBMISSIONS - URGENT GENIUS THE BOOK

We are now in the process of completing the first draft of the Urgent Genius book for our publisher. We have loads of brilliant examples ...

posted March 23, 2011

grant H. April 16, 2011 • Edit • Thanks Clarinta - got to love ICT's response. »
See all 4 comments »
Paul G. Clarinta S. grant H.
grant H.

grant

Client approval processes - what needs to change to enable real-time creativity and Urgent Genius content?

I've been chatting to various people who have created Urgent Genius from around the globe (a few of you are part of this group) and it's ...

posted April 16, 2011

David F. April 16, 2011 • Edit • I totally agree, I think the solution is all around empowerment. We don't need layer upon layer of opinions if ultimately there is one person ... »
See more »
David F.
Alex S.

Alex

Google's straight in there......

Google Person Finder: 2011 Japan Earthquake japan.person-finder.appspot.com

posted March 15, 2011

grant H. March 23, 2011 • Edit • Great to see Google providing a brilliant utility. I think they first developed and deployed this for the Haiti disaster. ... »
See more »
grant H.
grant H.

grant

Urgent Genius Weekender - a first look at some of the entries

What a weekend – We had loads of fun and no sleep. Teams competed from across the globe to create social idea/content about global ...

posted February 21, 2011

Alex S. February 22, 2011 • Edit • Alex likes this. »
See more »
grant H.

grant

THE URGENT GENIUS WEEKENDER LAUNCHES.

Free up the 18th and 19th February. Gather your team of 7 and join our global challenge. Read the Contagious Magazine feature at the ...

Urgent Genius contagiousmagazine.com

Fancy taking on some industry leaders to create the next uber-topical viral?

posted January 22, 2011

grant H. January 25, 2011 • Edit • Up to 7 people Mr Gage. The comp will start at 7pm on Friday 18th Feb and run until 7pm Sunday 20th Feb »
See more »
Paul G. grant H.
grant H.

grant

How long does it take for something to catch fire? Meerman Scott's Realtime Power Law maintains that you have 24 to 48 hours and no later...

Got examples that prove this or any examples that buck the trend? What are the quickest genius responses you have seen?

posted January 8, 2011

grant H. January 25, 2011 • Edit • grant likes this. »
See more »
Paul G. Robert L.
grant H.

grant

What are the right structures to create Urgent Genius? How do agencies need to evolve? Can current agencies actually deliver Urgent...

I posted on the Creative Freedom Fighters a month ago and it details various crowdsourcing models. These agencies are one example of ...

posted January 7, 2011

Christiano D. January 20, 2011 • Edit • Christiano likes this. »
See more »
Malin G. grant H.
Richard W.

Richard

When you don't even have to spend money or do any work...

Everyone's seen the Old Spice campaign, but loved this - came out of a request on Twitter for an Old Spice voicemail message. W&K did a ...

posted January 19, 2011

grant H. January 19, 2011 • Edit • grant likes this. »
See more »
grant H.

grant

URGENT GENIUS 2010 TOP 10 A round-up of the best topical social ideas created at speed in 2010.

We’ve collected 10 of our favourites Urgent Genius examples, both branded and unbranded, from last year.

1. Robert Green Fail ...

posted January 4, 2011

grant H. January 18, 2011 • Edit • Nice one Boyce »
See more »
Jesse B. grant H.
rss

The Ice Barn,Hambridge Somerset | Automotive & Life Photography On Location plantphoto.com

The Ice Barn,Hambridge Canal...

posted 1 month ago

Edit • »
See more »
rss
Edit • »
See more »

About this Group

  • Created: January 4, 2011
  • Type: Professional Group
  • Members: 333

Manager's Choice

grant H.

UG DIAMOND JUBILEE CHALLENGE On the 5th June The Queen of England celebrates 60 years on the throne so......

grant H. See all »

Ad

Group Statistics

CHECK OUT INSIGHTFUL STATISTICS ON THIS GROUP

  1. Director
  2. Manager
  3. Entry
MEMBERS
3,759
View Group Statistics »