Giant Step is an award-winning New York-based creative agency with an expertise in music culture. We conceive and execute experiential platforms for brands, that create lasting consumer engagements. From multi-channel global programs to targeted market activations, the Giant Step approach has helped elevate and strengthen brands including ABSOLUT Vodka, MTV, Cole Haan, Steve Madden, The Coca Cola Co., Morgans Hotel Group, SVEDKA Vodka, HBO, Kodak and Levi’s. Brands benefit from our unique positioning in the music industry; We are agnostic yet highly connected, leveraging over 20 years of experience and relationships. Giant Step has been instrumental to the introduction and amplification of artists including: Adele, Daft Punk, Lady Gaga, M.I.A., Ellie Goulding, Miguel, Emeli Sande, Katy Perry, Jesse Ware and Robyn.
Giant Step also builds upon a legacy of community development. We began as an underground club and record label in the early 1990s, originating and debuting acts such as Daft Punk, Jamiroquai, The Roots, Massive Attack, Nuyorican Soul, Mark Ronson, and Gilles Peterson. Our brand has grown to be a trend-setting national events promoter, presenting groundbreaking artists such as Janelle Monae, Santigold, Diplo, Erykah Badu, Amy Winehouse, Q-Tip, and many more. Over the years, we have also built a unique international community of music lovers, cultural tastemakers and influencers.
360 Strategy, Live Experiences & Cultural Programs, Brand Alignment, Digital, Public Relations